I'm out of passwords that are easy for my family to remember. When I need to access Ting's website I can't remember what my wife put as our password. The opposite is true as well, after I reset the password the next person cannot remember the password either. I have 5 people on my account, this can come up often. Most of our passwords are 9 characters in length, but once we start messing with them no one remembers anything. I can't use my former passwords that met the criteria.
I could go on, but that would be a waste of time. We could seriously benefit from 2-factor authentication using the Ting app, as many, many other apps do, or the ability to actually choose one of the passwords that we have used before and can actually remember.