We run a lot of great promotions and device giveaway deals through our blog and social media accounts. These generate a lot of buzz around the company on social media and do a lot to strengthen our bond with our customers.
While these giveaways and promotions are awesome, I think it would be a great idea to allow customers to participate in these contests/promotions even if they do not use social media, or perhaps run a promotion with some other creative use of the internet instead of through social media.
Submissions could be run by email or perhaps through comments on our blog post, ensuring the only requirement is that the participant only has an active account with Ting, instead of an active social media account.
I believe this would be a great way to engage the portion of our customers who do not use social media!