We are all aware of the current problem of most providers not allowing you to bring your own phone. I believe TING will try to change that and grab that dissatisfied market!
In the meantime, some people must have TING phones they do not want, cannot use or want to trade in for another phone, etc. for various reasons. IE - someone leaves TING for another provider, someone has to relocate, etc.
Create a market that would allow for them to receive some type of credit for their old but working device. I see 2 ways.
1 - TING runs it and controls it to guarantee Quality Assurance and prevent scams.
2 - A forum section setup so TING members that have been VERIFIED can sell or trade their devices among each other freely.
All the devices would be TING devices with their own ESN/MEID from TING so I would assume their would be no headaches as far as activation and use.
At any rate - if TING controls it, we get discounted phones with maybe 90 day warranties and TING could possibly profit too on resale. Most important this would add to a richer customer experience and lower the risk/loss factor. We are all scared of cell phone service because of the gimmicks.
ANXIETY to BLISS SCENARIO - A potential new customer will love that TING has no contracts BUT they have to buy a phone and if things don't work out, they are stuck with a paper weight basically. So they choose the most affordable Android device (currently the Optimus). Now, most likely, with a few months of satisfactory experience with TING, they will want to buy the phone they really wanted in the 1st place ( maybe the Photon). The problem is I now have to spend even more money when TING was supposed to save me money, and will have another spare phone simply collecting dust! A used phone market delineates this problem. With such a low initial investment, you can afford to try it out. Then later, you can trade-up, comforted by the fact that you did not have a total loss on the first phone.
The big providers and even EBAY all sell used phones. Joining up with the big boys is not intimidating because as long as your ESN is clean, the phone can be resold and the owner and keep losses to a minimum. TING could do this too and lower the anxiety level.