Tiers in "100" units rather than S, M, L

I know this would look like a radical change, but I think an easier approach to tiers would be to sell "units" of 100 each, e.g. a unit of voice would be 100 minutes, a unit of txt would be 100 messages, a unit of data would be 100MB. For each additional unit the customer uses you provide a discount, i.e. the 2nd unit is cheaper than the 1st, the 3rd unit is cheaper than the 2nd, etc.

The problem I have is with the voice tiers, I barely pass the 100 minutes mark but I seem to need to pay for 500 minutes each month, out of which I don't use more than 350 of them. The other solution would be to be a bit more generous on the "S" tier :)

Thanks for listening and for providing a great affordable service for those who don't spend their lives on the phone :)

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Comments

11 comments
  • Perhaps someone from Ting will respond but they have repeated said that they have no plans to change their current structure. No harm asking I suppose.

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  • We always appreciate the suggestions but as Zarthan said, we're not looking to change the way plans work at this time. Most people are saving LOADS of money with us and we encourage people to look at overall savings rather than how any one particular action changes a particular charge. Easier said than done, I know!

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  • I would prefer Ting abandon the tiers in favor of utility "per unit" pricing. i.e.. Each minute would be 1.9 cents, each mesage would be 0.25 cents and each megabyte would be 1.5 cents.

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  • Richard,

    It used to be that many providers had utility pricing but either moved to plan pricing or went out of business.

    Ting originally considered utility pricing, but their market research said that the bucket pricing was more understandable and sustainable as a business.

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  • Ting's pricing model might be easier in terms of using the rate calculator, but it is a pain to explain to others without the calculator and quite frankly, it is counter-intuitive. Only someone brainwashed by a major telecommunications company would find Ting's pricing model easier than that of a gasoline station.

    That said, it would be hilarious if a gasoline station were to do a publicity stunt by adopting Ting's pricing model on April Fool's day.

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  • I'm very tempted to switch to US Mobile https://gousmobile.com/plans

    Better pricing, GSM and T-Mobile doesn't suck nearly as bad as Sprint where I use the phone.

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  • Thanks for the feedback Richard,

    As it stands our buckets are strategically designed to save customers money when they use more units in that bucket. If we introduced intermediate buckets or even a pay-per-unit scheme we would not be able to facilitate these savings. A lot of research has been done and our bucket billing system has proven to be the best. Interestingly also, this time last year we reduced our rates:

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  • Keith, your statement is somewhat ambitious in whether you mean your "bucket billing system has proven to be the best" available or your "bucket billing system has proven to be the best" possible. My opinion is that it is the former.

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  • As I said in the utility pricing thread (which is probably most appropriate here), I found out that Truphone offers true utility pricing. Incoming calls and text messages are free. In "Truphone countries", outgoing calls and text messages are 9 cents a minute while data is 9 cents a megabyte and is billed per kilobyte. It does roaming to both T-Mobile and AT&T, but has no LTE. They do 3G on T-Mobile and 2G on AT&T. I called to ask them about "inactivity". They picked up within a minute and I was told that I simply need to do something that decreases my account balance once every 6 months to keep my phone line. They do not seem to offer number ports and I did not ask about those, but I can port my number to Google Voice and forward calls from there. There is also no per-device fee. Also, I can use an app to have Google Voice connect my phone to another via a callback, which would make my outgoing calls into incoming calls and give me cheap international calling rates from the "truphone countries". The truphone SIM card is considered an international SIM card, so any phone that is unlocked for international use can use it. I just ordered a truphone SIM and I will see how things go. If they are as good as I have read, I will likely switch.

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  • Ugh... I was signed in on a friend's account that I manage for him. I wish I could delete that comment and file it under mine.

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  • To be clear, the above remarks are mine, not Augustine's. It was not my intention to make my own remarks from his account. I have notified him of my mistake.

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