I'm looking over past forum comments and also the Ting Rate Grid. As many others have noticed, there is clearly a "trap" when transitioning from the L to XL bucket. It is especially glaring for voice minutes but still true for data.
If you use ~1000 minutes, but not much more, there is a steep $17 hit. So that 10 minute overage is costing you $1.70/min! If you happen to use +1G, again there is a $10 hit. So that 10MB data overage is at $1/MB.
And obviously if you happen to be ~1000 min and 1GB data regularly, you are setting yourself up for a $27 hit even though you may not be using much more than 1000 min or 1GB of data!
Maybe I'm being overly suspicious, but I suspect that this was done by design to trap people to profit from wastage and this transition point "optimizes" the wastage in Ting's favor. Otherwise why the need for such a big jump, especially in voice?
There is really no good reason for the XL Voice bucket other than it being a "wastage trap". For instance, Ting could have simply made the XL Voice Bucket to be 1001-1500 at, say, $26 (and then 1500+ would be at pay per minute), Then the "trap" is now only a $8 hit.
Better yet, instead of re-adjusting the XL bucket (or adding more buckets), why not just get rid of the XL bucket entirely? I mean Ting keeps talking about price simplicity. Well if you got rid of the XL bucket and made it so that overages over bucket L are at a per unit price, you've done a few things:
- Simplified the pricing model by eliminating one column in the pricing grid.
- Getting rid of the L->XL $17 voice trap and $10 data trap
- Because of (2), encourage more people to spend more rather than limit themselves from going over to the XL bucket to avoid the big $27 trap (so Ting might possibly make more money!)
The other thing I would note is this. The XL bucket really shouldn't exist for another reason, which is that it doesn't make sense economically for customers even if they aren't on the low end of the XL bucket. XL for voice, text and data costs $81, well guess what you clearly shouldn't be using Ting because there are much better plans elsewhere for that price! Therefore if you are using XL buckets consistently, then you really shouldn't be using Ting!
In other words, the XL bucket only makes sense as an occasional overage bucket. But in that case, the marginal cost is very steep. So if XL bucket is only meant to be an occasionally overage bucket, it makes more sense to eliminate it and go to price per unit after exceeding the L bucket!