New data rates coming?

Hi,

I know that asking about the future is inherently hard to answer, but I've noticed that Sprint's other MVNO options have dramatically dropped their per-gigabyte data prices recently, and I was wondering if Ting might be able to do this in the (relatively) near future as well?

The examples I'm thinking of are with Virgin Mobile, Boost Mobile, and T-Mobile, each of which seem to be offering additional gigabytes at marginal costs ranging from $5/GB to $10/GB (mostly on the $5/GB end).

As you probably know, Ting's marginal price above 2 GB/month is currently $15/GB, after paying $19 for the first 1 GB and $10 for the second 1 GB each month.

Thanks for your time!

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Comments

12 comments
  • You cannot compare Tine with Virgin Mobile & Boost that are both owned by Sprint who owns their network.

    T-Mobile owns their own network so that, again is not a valid comparison. Ting's rates are based on what Sprint & T-Mobile charge them.

    Let's wait & see what Ting's official answer is, though.

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  • I'm sure Ting is also keeping a wary eye on Google Fi, which will charge $10 per gig, but then prorates you for the data you don't use. I.e. if you only use 2 megs, you'll get $8 back.

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  • Heavy data users are not Ting's market target. They have made that very clear.
    I doubt iPhone & Windows phone users will move to a Nexus device just to save a bit on Google-Fi. I doubt many Android users would do that either.
    I know I would not make the move.

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  • "The Nexus 6 is the first smartphone that supports Project Fi's network of networks. During Project Fi's Early Access Program we plan to only support the Nexus 6."

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  • "Heavy data users are not Ting's market target. They have made that very clear."

    I mean, obviously this is CURRENTLY the case, because Ting has to charge higher rates for data than other carriers. But it seems likely that whatever the underlying tech forces involved in other lowish-cost carriers dropping their rates for data should also affect Ting's own rates for data.

    Sure, Ting's business model seems more aimed at selling people on "great customer service" and "low overall prices" than "the best price on large quantities of data". However, I don't think it would make any sense for them to try NOT to attract heavy data users if their own pricing structure would support selling lots of data to them.

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  • That would only happen if Sprint & T-Mobile decided to lower their rates they charge Ting enough to let them compete with the partners' own services.

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  • "That would only happen if Sprint & T-Mobile decided to lower their rates they charge Ting enough to let them compete with the partners' own services."

    I mean, I'm not trying to have an argument here. But the observable-even-by-non-industry-folks (such as myself) data says that T-Mobile, at least, is perfectly willing to do so. The various T-Mo MVNOs (eg MetroPCS) also seem to have low-cost monthly plans including substantial quantities of high-speed data (e.g. 1 GB, unlimited talk and text, $30/month).

    Sprint seems to make this possible as well (e.g. FreedomPop, RingPlus).

    Yeah, it seems plausible that Sprint might reserve their very lowest prices (e.g. the $5/GB range) for their own MVNOs (e.g. Virgin and Boost). But I would never know that for sure. Ting employees might know or at least be able to find out. :-)

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  • Ting already lowered their data prices a few years ago but none of the others did, so they may just be playing catch up.

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  • Another factor here is that as the industry moves to LTE, LTE uses much less bandwidth for the same amount of data. So it's actually cheaper to deliver LTE data than 3G or 2G, once the towers and backhaul are in place. That's part of why prices are dropping in general, if not here.

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  • Just wanted to add in that I am also awaiting to hear something about this, in the form of an official Ting response covering not only data rates, but voice and texts too. Republic and Google Fi now both offer unlimited talk and text over their cellular network, with data being charged in "buckets" if you will. Both services also offer refunds for the left over data you don't consume in a given month, making both extremely intriguing. While Google Fi is limited to just one phone right now, it still offers Wi-Fi tethering and support for connectivity in over 120 countries. Republic, while it doesn't offer tethering (it's actively looking to integrate this into its service) along with no international connectivity, it offers an excellent value and can be paired with a few phones.

    Ting remains the leader in customer service and phone/device selection, but the pricing is outdated at this point when compared to the competition, especially with them utilizing the same cellular infrastructure (Sprint/T-Mobile). In the end, Ting needs to branch away from the idea of ONLY serving low usage customers, and open itself up to more voice/text/data intensive crowds by implementing some changes in terms of its rates.

    Here's to hoping to hear something soon before customers find themselves paying competitors for service/devices.

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  • Hey Brentt!

    We have no current plans to change our rates, please stay tuned to our ting blog for updates. You never know what will happen in the future! We really appreciate all feedback and input- We are listening :)

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  • Couldn't Ting supplement their cost of data somehow to make it a more feasible option in lowering the data cost for their customers. I'm sure there are many ways to build revenue. I know many companies do this whether it be from ads of some sort or by selling merchandise or by other means that don't appear invasive. I just don't think this is an impossible task.

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